Unique Business Model: Shared Value, Shared Revenue
Unique Business Model: Shared Value, Shared Revenue
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How It Works:
How It Works:
Companies allocate 60% of their packaging cost to fund the Trasheo ecosystem.
Companies allocate 60% of their packaging cost to fund the Trasheo ecosystem.
This pool is split equally among three stakeholders:
This pool is split equally among three stakeholders:
20% Users: Earn cashback, discounts, or green tokens for recycling.
20% Pickup Partners: Incentivize waste collectors for efficient logistics.
20% Trasheo: Revenue for app operations, R&D, and scaling.
For Consumers:
For Consumers:
Scan QR code on empty product packaging.
Schedule free pickup via the app.
Earn Rewards redeemable at partner brands or as cashback.
For Companies:
For Companies:
Integrate Trasheo QR into packaging design.
Monitor Real-Time Data on recycling rates and EPR compliance.
Generate Auditable Reports for regulators and ESG disclosures.
Explaining Trasheo’s Business Model with a ₹5 Example
Explaining Trasheo’s Business Model with a ₹5 Example
Let’s break down how Trasheo’s 60-20-20-20 revenue model works using a simple ₹5 packaging cost example.
Let’s break down how Trasheo’s 60-20-20-20 revenue model works using a simple ₹5 packaging cost example.
Step 1: Company Allocates 60% of Packaging Cost
Step 1: Company Allocates 60% of Packaging Cost
Imagine a company spends ₹5 on packaging for a product (e.g., a shampoo bottle).
60% of ₹5 = ₹3 is allocated to the Trasheo ecosystem.
This ₹3 pool is split equally among users, pickup partners, and Trasheo.
Step 2: The ₹3 Pool is Divided Equally
Step 2: The ₹3 Pool is Divided Equally
Stakeholder Share Amount (₹) How It Works
Stakeholder Share Amount (₹) How It Works
User 20% ₹1 Earn rewards (cashback, discounts, or tokens) for recycling the packaging.
Pickup Partner 20% ₹1 Paid for collecting and transporting waste to recycling centers.
Trasheo 20% ₹1 Funds app operations, R&D, and scaling.
Real-World Scaling Example
Real-World Scaling Example
If a company sells 1 million products monthly:
If a company sells 1 million products monthly:
Total packaging cost = ₹5 x 1,000,000 = ₹50,00,000
Trasheo’s pool = 60% of ₹50,00,000 = ₹30,00,000
Users earn ₹10,00,000 (rewards drive loyalty).
Pickup partners earn ₹10,00,000 (efficient waste collection).
Trasheo earns ₹10,00,000 (recurring revenue).
Key Takeaways for Investors
Key Takeaways for Investors
✅ Predictable Revenue: Scales with product sales, not user adoption.
✅ Regulatory Compliance: EPR laws mandate companies to fund recycling – Trasheo becomes their go-to solution.
✅ Triple Incentive Alignment: Users recycle more, partners earn more, companies comply faster.
For every ₹5 spent on packaging, Trasheo turns ₹3 into a sustainability engine – rewarding users, empowering waste workers, and building a circular economy.
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