To transform India’s waste management landscape by bridging the gap between consumers, corporations, and recyclers—turning recycling into a rewarding, transparent, and impactful journey for all.
Trasheo is a visionary startup born from a simple yet powerful idea: recycling should be as easy as scanning a code. Founded in 2025, we’re on a mission to solve India’s mounting waste crisis while empowering businesses to meet Extended Producer Responsibility (EPR) mandates seamlessly. We’re not just building an app—we’re creating a circular economy ecosystem where every stakeholder, from a household recycling a milk packet to a multinational brand reducing its carbon footprint, plays a vital role.
India generates over 62 million tons of waste annually, yet only a fraction is recycled responsibly. Meanwhile, companies struggle with costly EPR compliance, and waste pickers remain undervalued in the recycling chain. Trasheo was conceived to tackle these interconnected challenges head-on. By leveraging technology, transparency, and shared incentives, we’re redefining how waste is managed, tracked, and valued—one QR code at a time.
To become India’s largest tech-driven platform for EPR compliance and citizen-led recycling by 2030. We aim to:
✅Divert 1 million tons of packaging waste from landfills annually.
✅Empower 500,000+ waste workers with dignified livelihoods.
✅Partner with 100+ brands to build a greener supply chain.